For example, WeTV is now airing Youth with You 3 while iQiyi is scheduled to broadcast Chuang 2021 in May this year. The two platforms are working together on various shows, sometimes airing each others’ original content after the platform exclusivity period. Tencent had previously proposed a merger of Tencent Video and iQiyi, which was scrapped after the Chinese government brought antitrust to its recent year agenda. In reality, the relationship of the two companies are much more complicated.
#Youth with you 3 voting full
Interestingly, one would think that iQiyi and WeTV (Tencent) seemed to be heading towards a full on streaming war in Southeast Asia. Nowadays WeTV works in a number of Southeast Asian countries, and supports ten languages. iQiyi’s president of overseas business Yang Xianghua said that the company wants to “send a strong signal to potential partners that we’re looking to collaborate and contribute to the global streaming ecosystem.Ī couple of weeks after Kuek joined iQiyi, Tencent acquired iflix and was able to better expand its foothold into Malaysia, after launching WeTV in Thailand in 2019. A year later, the Chinese company poached Netflix’ Kuek Yu-Chuang, a Singaporean executive and former diplomat who had undergraduate training at China’s Peking University, and served as VP of public policy for Asia Pacific for the US streaming giant. IQiyi launched its app across Southeast Asia in June 2019. The two Chinese streaming platforms have been looking to get into the Southeast Asian market for some time, and upped their competitive efforts last year, when the Covid-19 pandemic largely put a halt to the society, forcing people to stay in. iQiyi also said that it saw a significant rise in user engagements across key metrics such as viewership, voting, and merchandise sales after airing Youth with You 3 in the region. The Thai branch of WeTV estimated in March that more than 400,000 of its new registers were attributable to the popularity of Chuang 2021. The way the voting schemes are developed eventually allows these platforms to gain registered and even paid users quickly, giving them a headstart in further building a user base in Southeast Asia.
#Youth with you 3 voting free
In order to become “producers” and contribute votes to their favorite trainees, fans have to at least have free accounts on the streaming platforms, with subscriptions to premium services giving them even more votes.
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Today, Chuang 2021 and Youth With You 3, both inspired by PRODUCE 101 and largely follow the South Korean show’s format, have aroused considerable craze in Southeast Asia as well. The show’s main theme is getting viewers involved as “producers”, and building a pop idol group from 101 “trainees,” or contestants.
On iflix, a Malaysian streaming platform acquired by Tencent last year, the South Korean reality show PRODUCE 101, launched in 2016, was the most popular variety show for a long time. Since Southeast Asia's homegrown variety shows are relatively less sophisticated, well-produced shows from abroad are highly sought after by viewers. However, their variety shows, especially talent shows, have become a major selling point for them to win more young users overseas. According to Beijing-headquartered iQiyi, which produced the show, users from the Philippines, Vietnam, and Singapore contributed the longest viewing time for the show in the region.Ĭhuang 2021, produced by Tencent Video and aired in Southeast Asia by its Southeast Asian affiliate WeTV, also topped social media searches in Thailand soon after it went live in the country.Ĭompared with Netflix or Disney, none of the two Chinese platforms’s original shows was well received globally. Youth With You 3, which features Lisa from the K-pop girl group BLACKPINK as one of its mentors, has subtitles in multiple languages including English, Thai, Malay and Vietnamese. In bids to further assert market dominance in Southeast Asia’s streaming market, WeTV, the regional affiliate of Tencent Video, and iQiyi, two of China’s largest online video platforms, have picked a differentiated approach to challenge their Western counterparts: talent shows, featuring hundreds of good-looking Gen-Z contestants and grueling elimination rounds. Local Gen-Z’s love for Chinese talent shows boosts Tencent and iQiyi’s SE Asian growthĪs this global streaming competition intensifies, Southeast Asia will likely become an important place to observe China’s entertainment and cultural export. Local Gen-Z’s love for Chinese talent shows boosts Tencent and iQiyi’s SE Asian growth - PingWest English 中文
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